Grow your revenue
Keep your identity

White checkmark inside a circle on a dark background.

Stay true to who you are

INCREASE REVENUE

Optimize operations and costs

Boost distribution and loyalty

Speak to our team Learn how to increase direct web bookings

Join +80 hotels who ALREADY trust Handwritten Collection

A partnership that lets your hotel stay you and perform better than ever.

Accor brings global scale. Handwritten Collection preserves
your character and identity. Together, they create the ideal model for independent hotels who want to grow their business while staying true to who they are.

+€46

average daily rate premium

Handwritten Collection
vs independent hotels
in the same segment

77%

average room revenue

Via Accor's commercial ecosystem, powered by sales, marketing, loyalty, and 140+ global distribution partners

100+ million

ALL members

The most globally diverse loyalty database

40%

savings achievable

Thanks to Accor’s global procurement and energy efficiencies

360° support

All the benefits of a large group while retaining your identity

Our experts help you design, operate, and grow your hotel efficiently, while reducing costs and improving guest satisfaction. You’ll gain all the benefits of a world-class ecosystem, without losing your individuality.

Your Benefits

Independent Hotel

Member of
Handwritten Collection

Hotel name

Unique Identity & Design

Soul & Character

Operational Independence

Direct Distribution & digital marketing / CRM

Connection to 140+ distribution partners

Best in market OTA conditions

Brand marketing campaigns, social media,
operational marketing, communication support

Loyalty

Sales

Revenue management

Procurement

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Get your strategic assessment

Your next chapter starts now

Connect with our development experts and discover the growth potential hidden in your property.

Get started

A man in a dark suit and a woman in a white suit walk together near a building entrance with a Sofitel hotel plaque, partially obscured by green leaves.

THEY ALREADY JOINED US

Handwritten Collection

Independent hotels outperform their market once they join.
‍Higher occupancy. Stronger visibility. A surge in direct bookings. Returning guests.

+34% RevPAR

1 year post joining the collection

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France

Resort Destination

75 rooms

Ask FOR YOUR EXPERT ASSESSMENT

Modern hotel room with a large bed featuring white linens and a gray throw, a brown purse on the bed, a wicker chair with cushion, and floor-to-ceiling windows with sheer curtains.

Most diversified global hospitality group with 5,800+ hotels

11%

Middle East & Africa

35%

Asia, Pacific

42%

Europe & North Africa

12%

Americas

Accor’s network, your growth accelerator

Every independent hotel has a story. We make the world hear it, while keeping you in full control.

Brown circular icon with simplified continents of Asia and Australia.

Presence in 110 countries

Access to global markets

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100M LOYALTY MEMBERS

With ALL Accor loyalty program

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140+ global & local distribution partners

Local and international connectivity

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Language accessibility

All.com available in 19 languages

Download our guide to increase direct web bookings

Authentic Experiences

Every Handwritten Collection hotel feels like stepping into someone’s home. Your traditions, your rituals, your passion, elevated through thoughtful design and storytelling.

CHARACTERFUL

AUTHENTIC

HEARTFELT